您现在的位置: FOLXTEN|湘大外院英语学习网 >> 资源中心 >> 湘大外院 >> 正文
Celebrity Effect
作者:folxten    内容来源:folxten    点击数:    更新时间:2016/12/9

Celebrity Effect 

 

  Let me ask you some questions, have you ever brought some expensive products that your favorite stars advertise? Or have you ever tried to imitate their fashion or actions? Or have you ever done something irrational just to meet them? If your answer is yes, I hate to say it, but that is so terrible.

 

 There exists a phenomenon in our society, when celebrities give their opinions, most of us would tend to listen.Is it necessary ?Now you can think about it.

 

 Recently, Sunli, a famous female star ,complained about the noise of construction site near the five-star hotel where she lived ,on weibo, then her problem was solved in time by the local government,which arouse heated discussions on weibo.Just because of her complaints,the whole work schedule of the construction site had to put off. That is to say,she made use of celebrity effect to press the local government. So we may see that the celebrity effect has definite effects on social issues from this affair.

 

Now we come back to our main question:is celebrity effect a good thingOut of question,celebrities increase the charm of the products , and a win-win result is achieved between companies and celebrities . However , They might become the marketing tool of some dishonest companies .This form of promotion,of course,dose work out among fans.Celebrity image can be found in print,radio and approximately almost 20 percent of all televesion commercials But  it doesnt mean that those products or service are all reliable or useful.However,there are still many fans spending much money on buying those products.Its so ridiculous.

 

I have to admit that celebrity effect, in some certain cases ,can make a difference on social issue.But one thing which all of us must bear in our mind,is that their assistance is limited,and sometime, they participate in charity campaign just for a show.Worse still,the point is ,the celebrities are not perfect model for public some celebrities were arrested taking drugs,they set a bad example for their fans.More incrediblely,same fans lose their ration to defend their favorite stars.

 

And basically,those celebrities are just experts in some certain area but not all.In some other fields,they should learn from us.Without the halo of stars,they are just ordinary people.So we are not supposed to pay much attention to celebrity effect.

From my view,celebrity effect is not a good thing.we must be cool- headed. When your favorite star began to take drugs,will you have try? 

  Written by Olivia(覃菲);

2015 English Class 4;

                                                              Edited by Grace (杜明惠).

 

 

 
Copyright © 2008-2009  School of Foreign Languages, Xiangtan University All Rights Reserved
湘潭大学外国语学院 版权所有
E-mail:folxten@163.com
湘ICP备09021724号  

管理登录